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PR · Performance Marketing · Media Placement

Craig Cohon

Strategic Launch.
Rapid Sale.

For the sale of Villa Östernäs, one of Sweden's most exclusive private residences, House of Æra developed and executed a high-impact go-to-market strategy designed to generate maximum attention and demand within a compressed timeframe.

Year
2021
Role
PR & Performance Marketing
Industry
Luxury Real Estate
Market
Sweden
Background
The project

One of Sweden's most exclusive private residences

For the sale of Villa Östernäs, owned by entrepreneur Craig Cohon, House of Æra developed and executed a high-impact go-to-market strategy designed to generate maximum attention and demand within a compressed timeframe.

The project marked a unique moment in the Swedish real estate market, as two competing brokerages, Wrede and Eklund Stockholm New York, led by Fredrik Eklund, were positioned against each other to represent and sell the property. This competitive angle became a central narrative in the campaign.

As Seen in Svenska Dagbladet
Villa Östernäs — Svenska Dagbladet editorial placement

Editorial placement on the front page of Svenska Dagbladet — June 2023.

Results
Outcome

Urgency, exclusivity
and a rapid sale.

House of Æra orchestrated a multi-channel strategy combining targeted digital advertising, high-impact display campaigns, and premium print placements, including exposure in Svenska Dagbladet. The launch was further amplified through a strategic press release highlighting the unprecedented dual-broker setup, generating strong media interest and organic reach.

By aligning storytelling, media placement, and performance marketing, the campaign created urgency, exclusivity, and widespread visibility, resulting in a rapid and highly successful sale.

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