Privacy
Policy.

House of ÆRA is a creative agency specializing in marketing, PR, branding, advertising, content creation, strategy, and digital communications.

House of ÆRA is operated by European Trading Agency AB, registered in Sweden.

We may collect and process the following categories of personal data:

Information You Provide

• Name
• Email address
• Phone number
• Company name
• Social media handles
• Information submitted through forms, newsletters, bookings, or inquiries

Information Collected Automatically

• IP address
• Browser type and version
• Device information
• Operating system
• Referral source
• Pages visited
• Time spent on pages
• Click behavior and interactions
• Cookies and tracking identifiers

We use your information to:

• Provide and improve our services
• Respond to inquiries
• Deliver marketing communications
• Analyze website traffic and user behavior
• Personalize content and advertising
• Retarget visitors through advertising platforms
• Improve user experience
• Measure campaign performance
• Maintain website security
• Comply with legal obligations

We use cookies and similar technologies for analytics, personalization, advertising, and remarketing purposes. This may include technologies and services provided by third parties such as:

• Google Analytics
• Meta Pixel (Facebook & Instagram)
• LinkedIn Insight Tag
• Google Ads
• CRM, automation, and email marketing platforms

These technologies help us understand user behavior, improve our services, optimize advertising campaigns, and provide relevant marketing across platforms.

You can manage or disable cookies through your browser settings or via our Cookie Policy.

When required by applicable law, we will request your consent before placing non-essential cookies or tracking technologies on your device.

Under the General Data Protection Regulation (GDPR), we process personal data based on:

• Your consent
• Legitimate business interests
• Contractual necessity
• Compliance with legal obligations

Where required, we will request your consent before sending marketing communications or placing non-essential tracking technologies.

We may share personal data with trusted third-party service providers that help us operate our business, including:

• Analytics providers
• Advertising platforms
• Hosting providers
• CRM systems
• Newsletter and automation platforms
• Payment or booking providers
• Technical service providers

We do not sell your personal data.

Some third-party providers may process personal data outside the European Economic Area (EEA). Where this occurs, we take appropriate safeguards to ensure your information remains protected in accordance with GDPR requirements.

We retain personal data only for as long as necessary to:

• Fulfill the purposes described in this Privacy Policy
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

Under GDPR, you may have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent at any time
• Request data portability
• Lodge a complaint with a supervisory authority

To exercise your rights, please contact us at: contact@houseofae.com

We implement reasonable technical and organizational security measures to protect your information against unauthorized access, misuse, loss, disclosure, or alteration.

However, no method of transmission over the internet or electronic storage is completely secure.

Our website may contain links to external websites or third-party services. We are not responsible for the privacy practices, content, or policies of external websites.

We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. Any updates will be published on this page together with a revised effective date.

For questions regarding this Privacy Policy or your personal data, please contact: