Strategy, identity and direction from day one
The assignment spanned both strategic and creative development. House of Æra played a key role in shaping the brand identity and visual direction, alongside leading a strategic workshop to define positioning, messaging, and clear next steps for launch and early-stage growth.
In parallel, a targeted PR strategy was executed with the objective of securing high-impact media coverage at launch. Through precise positioning and storytelling, the brand was successfully featured on Breakit, one of Sweden's leading tech and business platforms, within an exceptionally short timeframe.
