An early example of how creative storytelling, retail experience, content production and live commerce can work together inside a fully integrated 360° omnichannel strategy.
The project combined retail design, experiential marketing, content production, packaging, live commerce and an omnichannel strategy into one fully integrated campaign ecosystem designed to drive both in-store engagement and online sales.
House of ÆRA was responsible for the creative development and design of the campaign's full retail experience, including custom-built display solutions, in-store stands, campaign materials, window installations, posters, accessories, stickers, packaging elements, shopping bags and point-of-sale communication across Swedish retail locations.
Beyond the physical campaign environment, the strategy also pushed into early live-commerce innovation, long before livestream shopping became mainstream in the Nordic market. To activate the launch, House of ÆRA transformed Colart's headquarters at World Trade Center Stockholm into a fully built live-shopping studio and creative event space. Together with Swedish artist Anna Illeby, a live broadcast was created where the artist painted a well-known Swedish profile while demonstrating the Promarker Pro Pens in real time.
The livestream combined entertainment, education and commerce into one interactive experience. At the same time, it was integrated into retail environments, where customers in physical Panduro stores could watch the live painting sessions directly on in-store screens, creating a synchronized omnichannel experience connecting digital engagement with physical retail traffic.
The campaign generated a significant increase in sales, resulting in additional product orders and restocking demands shortly after launch due to the rapid consumer response during and after the livestream activation.
