Marketing that protects,
strengthens and future-proofs.

With over 30 years of history, the brand faced one of its greatest challenges during the pandemic.

A time when dance schools across Sweden were forced to shut down permanently. Marikas didn't.

Through strategic performance marketing, funnel-based advertising systems and highly targeted communication, we developed campaigns focused on safety, trust and community, while ensuring classes remained fully booked even during one of the most uncertain periods in modern business history.

But the work extended far beyond marketing. Over the years, we have supported the company through long-term business development, employer branding, communication strategy, customer acquisition, brand positioning and internal strategic advisory.

At House of ÆRA, we don't believe marketing should simply look good. It should protect, strengthen and future-proof businesses when it matters most.

The result has not only been survival during a crisis, but long-term stability, continued growth and a strengthened market position in an increasingly competitive industry.