Education · Thought Leadership · Public Speaking
House of ÆRA
Diana Svensson and House of ÆRA have led lectures, seminars, advisory sessions and educational programs across universities, high schools, government authorities and public stages in Sweden and beyond.
Diana Svensson, the House of ÆRA founder, has led a wide range of lectures, seminars, webinars, and educational programs across both high school and university levels in Scandinavia, focused on shaping the next generation of marketers and creatives.
The content spans key disciplines within modern marketing, including Meta Ads performance strategy, influencer marketing, storytelling, and public relations. Each session is designed to bridge the gap between theory and real-world execution, equipping students with practical frameworks, industry insights, and hands-on understanding of how brands grow in today's entire digital landscape.
Beyond teaching, our founder has played an active role in mentoring emerging talent, hosting interns over several years and building structured learning environments that reflect real agency workflows and expectations.
With a foundation in digital marketing education and years of applied industry experience, these initiatives position her agency, House of ÆRA, not just as a service provider but as a contributor to the future of the industry.
Over the years, House of ÆRA has been invited to lecture, advise and contribute strategic insights to several major Swedish government authorities and public institutions regarding entrepreneurship, startup culture and the realities of modern business building.
Rather than approaching entrepreneurship from a purely theoretical perspective, we brought lived experience from building startups, fashion brands, media concepts and strategic communication platforms in highly competitive industries.
The purpose of the collaborations was to help public institutions better understand the evolving needs of entrepreneurs in Sweden, enabling them to improve educational material, support structures, programs and initiatives aimed at helping founders navigate business ownership more effectively.
At House of ÆRA, entrepreneurship is not viewed as a trend or aesthetic. It is infrastructure, resilience and the ability to build systems that allow ideas and people to survive and grow in the real world.
In a world obsessed with shrinking women, "What About Size Zero?" was created to do the opposite.
Together with fitness profile PT-Morsan, House of ÆRA founder Diana Svensson co-created and hosted a lecture concept focused on breaking down destructive beauty standards, unrealistic body ideals and the constant pressure surrounding weight, appearance and performance.
The lecture has been presented around Sweden and combines raw honesty, industry insight, research, lived experience and modern media analysis to create conversations that are often uncomfortable — but necessary.
What made the project unique was the combination of perspectives: media, marketing, fitness, journalism, branding and personal experience — brought together in a format designed to provoke reflection rather than deliver polished clichés.
At House of ÆRA, we believe communication should not only sell. It should challenge. Move people. Start conversations. Shift culture.
"What About Size Zero?" became an example of how storytelling, education and branding can intersect to create meaningful impact far beyond traditional campaigns.
Because the strongest brands today are not the loudest ones. They are the ones brave enough to say something real.
We use cookies to understand how you move through the house and deliver the experience it deserves. Read our Cookie Policy.