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Retail Activation · Experiential Marketing · PR

Colart / Snazaroo

Drive Traffic.
Convert Engagement.

While leading marketing initiatives for Colart, House of Æra was asked by key retail partner Clas Ohlson to create a high-impact activation for Snazaroo, a globally recognized brand within children's face painting.

Year
2018
Role
Retail Activation & Experiential Marketing
Industry
Retail
Market
Sweden
Clas Ohlson 100 år — Snazaroo event activation
Background
The brief

Drive traffic, create visibility, convert engagement into sales

The objective was clear: drive in-store traffic, create visibility, and turn product interaction into immediate sales. House of Æra developed and executed a large-scale, colorful retail activation designed to capture attention both inside and outside the store.

A fully branded outdoor setup was installed directly adjacent to the retail location, transforming the space into an immersive experience where children could engage with the product through live face painting.

Event Setup
Clas Ohlson 100 år — Snazaroo tent setup
Clas Ohlson 100 år — Snazaroo branding
Clas Ohlson 100 år — Snazaroo event overview
Activation
What we built

Built to generate movement

The activation was built to generate movement, drawing crowds, creating queues, and seamlessly converting engagement into purchase just steps away in-store.

The experience extended beyond the physical setup, gaining traction across social channels and local media, amplifying the campaign's reach well beyond the event itself.

Face Painting
Snazaroo face painting — child with face paint
Snazaroo face painting — artist at work
Snazaroo face painting — completed face paint
Atmosphere
Clas Ohlson 100 år — crowd at event
Clas Ohlson 100 år — children at activation
Clas Ohlson 100 år — event atmosphere
Event Gallery
Clas Ohlson 100 år — event gallery
Clas Ohlson 100 år — event gallery
Clas Ohlson 100 år — event gallery
Highlights
Snazaroo mascot at Clas Ohlson 100 år
Clas Ohlson 100 år — birthday cake celebration
Results
Outcome

Strong engagement.
Complete sell-through.

The result was a high-performing retail moment that combined experiential marketing, strategic placement, and storytelling, driving strong consumer engagement, increased brand visibility, and a complete sell-through of featured products.

The campaign resulted in 30% higher sales within 24 hours, demonstrating how purpose-driven creative execution can deliver measurable commercial results.

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