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Performance Marketing · Creative Production · Meta Ads

Art by Bearded

Full-Funnel Strategy.
Built to Convert.

For Art by Bearded, House of Æra built and executed a full-funnel paid social strategy from the ground up, setting up a complete advertising ecosystem within Meta, tailored to drive qualified demand and scalable growth.

Year
2026
Role
Performance Marketing & Creative Production
Industry
Custom Merchandise
Market
Sweden
Art by Bearded — Campaign
Background
About the project

A full-funnel strategy built from the ground up

For Art by Bearded, House of Æra built and executed a full-funnel paid social strategy from the ground up. This included setting up and structuring a complete advertising ecosystem within Meta, tailored to drive qualified demand and scalable growth.

The campaign was strategically targeted towards small and medium-sized business owners, with messaging designed to position custom merchandise as a powerful branding and revenue-driving asset.

Campaign Creatives
Art by Bearded
Art by Bearded
Art by Bearded
Art by Bearded
Art by Bearded
Results
Outcome

Performance marketing meets
premium storytelling.

House of Æra led the entire creative direction and production, developing concepts, producing ad creatives, and executing photoshoots to ensure high-performing, visually compelling content optimised for conversion.

The result was a highly effective campaign that generated strong inbound interest and established a solid foundation for continued growth, combining performance marketing with premium, brand-driven storytelling.

Highlights
Full-Funnel Meta Strategy
Creative Direction & Production
SMB Targeting
Photoshoot Execution
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